Build Your Personal Taste Profile

Your taste profile on Hug or Shrug is a living record of your opinions. Every time you rate something — a food, a brand, a place, an experience — your profile grows. It starts to reveal patterns about who you are, what you love, and what you avoid.

A personal taste profile is more interesting than a list of favourites. It shows your Hugs and Shrugs side by side. You can see the things you want to try. The things you have never tried. The opinions you feel strongly about, and the ones you are still undecided on.

What Your Taste Profile Shows

• All the things you have Hugged — the food, brands, places, and experiences you genuinely love
• All the things you have Shrugged — honest dislikes and disinterest
• Your Want to Try list — a personal discovery queue
• Your Never Tried list — things others talk about that you have not encountered yet
• Your reputation score — earned through contributions and helpful opinions

Taste as Social Discovery

When you share your profile, other people can see exactly what you Hug and Shrug. This turns your taste profile into social recommendations. If someone with similar preferences Hugs something you have never tried, that is a genuine endorsement — not a paid review or algorithm-ranked list.

Understand Yourself Through Your Reactions

Your reactions say something about you. Hug or Shrug turns everyday opinions into a playful, personal portrait. As you rate more things, patterns emerge. You might discover you Hug independent coffee brands and Shrug fast food chains. That you Hug experimental films and Shrug sequels. Your taste profile makes these patterns visible.