Hug or Shrug
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Live taste game

What's Your Next Hug or Shrug?

Discover products, places, food, brands and experiences. Vote, compare tastes and find your next favourite.

326 Hugs 116 Shrugs
Play Now Explore Trending Add Your Own
BRPizzaBrands92% Hug42,190 votesEarl Grey TeaFood & Drink67% Hug18,304 votesBRSpotifyBrands50% Hug24,321 votesScotlandExperiences50% Hug15,680 votesBRSamsung GalaxyBrands25% Hug22,048 votesINInterstellarExplore94% Hug31,972 votes
Trending Today Pizza Top Hugger Nina 24 Top Shrugger Tom 21
383+ items to react to across food, places, music, products, people and more.
Pineapple pizza?Black coffee?AC/DC?Tokyo?
Why it exists

Your taste says more about you than you think.

Everyone has preferences. Some are obvious. Some are surprising. You might love one brand and ignore another. You might discover one speaker, app, restaurant, or product that feels better than everything else you tried.

Hug or Shrug turns everyday opinions into a playful social experience. With Hug, Shrug, Never Tried, or Want to Try, you slowly build a personal taste profile that shows your favourites, dislikes, curiosities, and patterns.

It is a fun way to learn about yourself, and sneak a peek at what other people like and dislike too.

Find Out What You Hug
AAlexHUGLemon Tea"One slice lemon, 80 degrees, one spoon honey."2m
JJordanSHRUGPineapple Pizza"Fruit on pizza is a crime."8m
SSamWANT TO TRYTokyo"Top of my list for next year."14m
RRileyHUGAC/DC"Still the loudest band alive."31m
MMorganSHRUGExpensive Sneakers"They are just shoes."1h
What you get

Turn everyday opinions into something more.

IDUnderstand yourself better

Your choices reveal your taste across food, products, brands, places, music, films, trends, and experiences.

OOSee what others love

Explore what people recommend, what they avoid, and what they want to try next.

GOTurn opinions into discovery

Every vote helps you discover new products, real recommendations, and social trends.

MEMake your profile feel personal

Your profile becomes a living map of your personality, preferences, and curiosity.

HIConnect through taste

Sometimes the most interesting conversations start with one simple question: Hug or Shrug?

Ready to find out what you Hug?Start Free
Simple by design

Four reactions. Infinite opinions.

1
Pick a category or go random with Surprise Me.
2
Hug, Shrug, Never Tried, or Want to Try in one tap.
3
Build a taste profile that actually looks like you.
4
Add notes, follow others, and see what the world thinks.
Start with a random card
CommunityContribute, comment, create, and build reputation.
Find People

Popular Huggers

NINina 24 5 3 5 hugsSASarah North 5 3 5 hugsFOFoodScout 5 3 5 hugsTETeaFan 5 3 5 hugsDIdill33 5 1 5 hugs

Popular Shruggers

TOTom 21 4 4 4 shrugsLILisa 24 3 4 4 shrugsJ J Smith 4 4 4 shrugsNINina 24 5 3 3 shrugsSASarah North 5 3 3 shrugs

Rising Users

Top Contributors

NINina 24 5 3 283 repTOTom 21 4 4 269 repSASarah North 5 3 216 repLILisa 24 3 4 199 repFOFoodScout 5 3 166 rep

Most Helpful Commenters

TOTom 21 4 4 6 helpfulNINina 24 5 3 5 helpfulSASarah North 5 3 4 helpfulLILisa 24 3 4 4 helpfulJ J Smith 4 4 3 helpful
Can't find it?Add a listing and earn reputation when it gets approved. Add it

Most Helpful Comments

Lemon Tea"I use a small ceramic cup, fresh lemon, black tea, and honey. It feels calm without being boring."Lisa 24Apple iPhone"Polished, predictable, and expensive, but the camera and ecosystem are hard to leave."Nina 24Nando's Chicken"Consistent comfort food. Medium spice, peri chips, and garlic bread is the order."FoodScoutAberdeen Beach"Cold wind, big sky, and a proper walk when you need your head cleared."Sarah North
CategoriesEverything you have an opinion on
BrandsTechnology, automotive, fashion, food, restaurants, shopping, travel, media, gaming, and finance brands people love, avoid, or want to try.Food & DrinkFood, drinks, restaurants, snacks, local dishes, and anything people eat or drink.PlacesCities, countries, cafes, hotels, attractions, local spots, and places people visit.ThingsProducts, apps, gadgets, clothes, shoes, vehicles, home items, and everyday objects.PeopleFriends, celebrities, creators, influencers, public figures, athletes, musicians, experts, and brands.EntertainmentMovies, TV shows, music, songs, games, books, podcasts, YouTube channels, and memes.ExperiencesActivities, events, travel, hobbies, sports, fitness, learning, nightlife, family activities, and adventures.LifestyleHabits, routines, work, school, health, fashion, home life, money, relationships, and personal preferences.GeneralA simple fallback for anything that does not fit another main category yet.Add Your OwnSuggest items to the public list
Free to join

Find out who loves pineapple pizza.

Who Shrugs expensive brands. Who wants to try a new restaurant. Who secretly loves a trend everyone else dislikes.

Find Out What You HugNo credit card. No friction. Just opinions.
Hug or Shrug
Red says Hug. Blue says Shrug.