Hug or Shrug
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Find people who match your taste.

856 Hugs 430 Shrugs
Start Game Rate 20 everyday things Explore Trending Add Your Own
PLPizzaPlaces100% HugTEEarl Grey TeaFood & Drink25% HugLSSpotifyLifestyle100% HugScotlandExperiences50% HugBRSamsung GalaxyBrands25% HugInterstellarEntertainment100% Hug
Trending Today Pizza Top Hugger HUG Top Shrugger Paloma
3,222+ items to react to across food, places, music, products, people and more.
Pineapple pizza?Black coffee?AC/DC?Tokyo?
Why it exists

Your taste says more about you than you think.

Everyone has preferences. Some are obvious. Some are surprising. You might love one brand and ignore another. You might discover one speaker, app, restaurant, or product that feels better than everything else you tried.

Hug or Shrug turns everyday opinions into a playful social experience. With Hug, Shrug, Want to Try, Never Tried, or Don’t Know, you slowly build a personal taste profile that shows your favourites, dislikes, curiosities, and patterns.

It is a fun way to learn about yourself, and sneak a peek at what other people like and dislike too.

Find Out What You Hug
AAlexHUGLemon Tea"One slice lemon, 80 degrees, one spoon honey."2m
JJordanSHRUGPineapple Pizza"Fruit on pizza is a crime."8m
SSamWANT TO TRYTokyo"Top of my list for next year."14m
RRileyHUGAC/DC"Still the loudest band alive."31m
MMorganSHRUGExpensive Sneakers"They are just shoes."1h
What you get

Turn everyday opinions into something more.

HIFind compatible friends

Meet people worldwide through shared Hugs, Shrugs, hobbies, and things you both want to try.

IDKnow your taste

Your reactions reveal the interests, favourites, dislikes, and patterns that make your taste yours.

GODiscover what to try next

Use your taste and other people's opinions to find new food, places, activities, entertainment, and ideas.

MEMake your profile feel personal

Your profile becomes a living map of your personality, preferences, and curiosity.

HIConnect through taste

Sometimes the most interesting conversations start with one simple question: Hug or Shrug?

Ready to find out what you Hug?Start Free
Simple by design

Five reactions. Infinite opinions.

1
Pick a category or go random with Surprise Me.
2
Hug, Shrug, Want to Try, Never Tried, or Don’t Know in one tap.
3
Build a taste profile that actually looks like you.
4
Add notes, follow others, and see what the world thinks.
Start with a random card
CommunityContribute, comment, create, and build reputation.
Find People

Popular Huggers

HUG 281 117 281 hugsred 115 23 115 hugsSindy 99 78 99 hugsPaloma 81 121 81 hugsLALaluna 69 4 69 hugs

Popular Shruggers

Paloma 81 121 121 shrugsHUG 281 117 117 shrugsSindy 99 78 78 shrugsred 115 23 23 shrugsDill 40 17 17 shrugs

Rising Users

Top Contributors

HUG 281 117 369.3 repTOTom 21 4 4 252 repNINina 24 5 3 252 repMAMark R 7 2 171 repSASarah North 5 3 170.1 rep

Most Helpful Commenters

TOTom 21 4 4 0 helpfulSASarah North 5 3 0 helpfulHUG 281 117 0 helpfulNINina 24 5 3 0 helpfulJ J Smith 4 4 0 helpful
Can't find it?Add a listing and earn reputation when it gets approved. Add it

User Listings

Yorkshire TeaReliable, strong, and hard to beat when the milk ratio is right.TeaFanFried ChickenFried Chicken as a quick meal or takeaway choice.FoodScoutGreggs Sausage RollCheap, warm, flaky, and exactly what it promises.Tom 21Edinburgh CastleI have walked around it, but I still want to do the proper visit.dill33
CategoriesEverything you have an opinion on
BrandsTechnology, automotive, fashion, food, restaurants, shopping, travel, media, gaming, and finance brands people love, avoid, or want to try.Food & DrinkFood, drinks, restaurants, snacks, local dishes, and anything people eat or drink.PlacesCities, countries, cafes, hotels, attractions, local spots, and places people visit.ThingsProducts, apps, gadgets, clothes, shoes, vehicles, home items, and everyday objects.PeopleFriends, celebrities, creators, influencers, public figures, athletes, musicians, experts, and brands.EntertainmentMovies, TV shows, music, songs, games, books, podcasts, YouTube channels, and memes.ExperiencesActivities, events, travel, hobbies, sports, fitness, learning, nightlife, family activities, and adventures.LifestyleHabits, routines, work, school, health, fashion, home life, money, relationships, and personal preferences.GeneralA simple fallback for anything that does not fit another main category yet.Add Your OwnSuggest items to the public list

What is Hug or Shrug?

Hug or Shrug is an opinion sharing app where you can rate things online, build your personal taste profile, and discover what other people think about food, brands, places, products, entertainment, and everyday experiences.

React with Hug, Shrug, Never Tried, Want to Try, or Don't Know. Your reactions help create a taste profile that shows what you love, what you avoid, and what you might want to try next. Over time, your profile becomes a map of your personality — useful for social recommendations and personal discovery.

Free to join

Find out who loves pineapple pizza.

Who Shrugs expensive brands. Who wants to try a new restaurant. Who secretly loves a trend everyone else dislikes.

Find Out What You HugNo credit card. No friction. Just opinions.
Hug or Shrug
Red says Hug. Blue says Shrug.
Hug or Shrug: Vote on Things & Find People Who Share Your Taste