Do you Hug it
or Shrug it?
Find out fast.

You might be surprised what you actually like, and what the person next to you does not.

144+ items to react to across food, places, music, products, people and more.
Pineapple pizza?Black coffee?AC/DC?Tokyo?
Why it exists

Your taste says more about you than you think.

Everyone has preferences. Some are obvious. Some are surprising. You might love one brand and ignore another. You might discover one speaker, app, restaurant, or product that feels better than everything else you tried.

Hug or Shrug turns everyday opinions into a playful social experience. With Hug, Shrug, Never Tried, or Want to Try, you slowly build a personal taste profile that shows your favourites, dislikes, curiosities, and patterns.

It is a fun way to learn about yourself, and sneak a peek at what other people like and dislike too.

Find Out What You Hug
AAlexHUGLemon Tea"One slice lemon, 80 degrees, one spoon honey."2m
JJordanSHRUGPineapple Pizza"Fruit on pizza is a crime."8m
SSamWANT TO TRYTokyo"Top of my list for next year."14m
RRileyHUGAC/DC"Still the loudest band alive."31m
MMorganSHRUGExpensive Sneakers"They are just shoes."1h
What you get

Turn everyday opinions into something more.

IDUnderstand yourself better

Your choices reveal your taste across food, products, brands, places, music, films, trends, and experiences.

OOSee what others love

Explore what people recommend, what they avoid, and what they want to try next.

GOTurn opinions into discovery

Every vote helps you discover new products, real recommendations, and social trends.

MEMake your profile feel personal

Your profile becomes a living map of your personality, preferences, and curiosity.

HIConnect through taste

Sometimes the most interesting conversations start with one simple question: Hug or Shrug?

Ready to find out what you Hug?Start Free
Simple by design

Four reactions. Infinite opinions.

1
Pick a category or go random with Surprise Me.
2
Hug, Shrug, Never Tried, or Want to Try in one tap.
3
Build a taste profile that actually looks like you.
4
Add notes, follow others, and see what the world thinks.
Free to join

Find out who loves pineapple pizza.

Who Shrugs expensive brands. Who wants to try a new restaurant. Who secretly loves a trend everyone else dislikes.

Find Out What You HugNo credit card. No friction. Just opinions.
Red says Hug. Blue says Shrug.